The Advisor Growth System
Six steps, in this order.
Most of the work happens in your account before a single ad goes out. Skipping that part is a big reason ads get expensive.
Build it
Steps one to three, before a single ad runs.
Pick who
One kind of person with one problem. Going that narrow feels risky, and it's the main reason the ads end up cheap.
Decide where they go
Know what you want people to do before you make anything. Here that's a short quiz, then a call on your calendar.
Make the content
I write the scripts, you film, I edit. It's your face and your voice, because people hire people. The same footage turns into ads and organic posts.
Run it
Steps four to six, every day after.
Put it out
A small budget behind several openings at once, so you find out which one people actually answer.
Read the numbers
Every morning. You cut what isn't working in a few days, before it eats a month of budget.
Work the leads
Follow-up goes out within minutes of someone finishing the quiz. The ones who are ready book themselves. You show up to the call.
Look down the right side. After launch, most of it runs on its own. Your part is filming: one day at launch, then about ninety minutes a month if you want fresh ads.
Then it loops. What people say on the calls in step six tells you who to pick in step one and what to say in step three. Each round gets a little sharper. When a different vendor runs each piece, nobody sees that loop, and the pieces never add up.
The build
Six weeks on screen share, in your accounts.
Who it's for
We go narrower than feels comfortable. It's usually the step that moves your cost per call the most.
What you already use
Your calendar and your email stay put, and so does your compliance process. The new pieces plug into them, and nothing gets replaced unless it has to be.
Written for your people
The quiz and the pages get written for the group you picked, and so does the follow-up.
Something you can run
You get a written playbook and the numbers to check each morning. If you'd rather I run it, I can do that too.